About Us


About Us

American Pride Industrial Equipment and Services, also known as API, is a Family Owned Small Business based out of Green Bay, WI. We specialize in providing industrial tools, products, and equipment. Our goal as a added value full envelope supplier and customer service agent is to deliver excellent personalized service while helping our customers become more productive and efficient. We achieve this by offering a large variety of products and customizing based on the needs of the end user. 

Our Services     

We are authorized manufacturers’ representatives for a large variety of product lines. Our highest priority is to ensure the maximum satisfaction of our clients by focusing on their needs and fulfilling them quickly and efficiently.

Our Team 

We believe that a great customer experience starts with people who are trained to ensure that the job is completed to the highest standards every time. Our highly-qualified team members were chosen carefully for their impressive track record and commitment to excellence. 

Why choose us?

We are committed to delivering the highest quality industrial supplies and equipment sourced from manufacturers worldwide. Every form, booklet, and kit is hand counted, sealed, and packaged by our team; greatly reducing any imperfections or defects commonly found in bulk produced products. Our team keeps a close eye on your order from cart to door, ensuring every order runs smoothly and arrives on time.

Return Policy

We accept returns. You can return unopened items in the original packaging within 30 days of your purchase with receipt or proof of purchase. If 30 days or more have passed since your purchase, we cannot offer you a refund or an exchange.

Upon receipt of the returned item, we will fully examine it and notify you via email, within a reasonable period of time, whether you are entitled to a return. A standard 25% restocking fee will be applied to all returns. If you are entitled to a return, we will refund your purchase price and a credit will automatically be applied to your original method of payment.

Only regular priced items may be refunded. Sale items are non-refundable.

To follow-up on the status of your return, please contact us.

Address & Location

840 Challenger Drive, Suite 181
Green Bay, WI 54311

CAGE CODE:  50F76  
DUNS:  809746014

Contact Us

Jay Giese, Managing Member (SDV) President
TEL:  (920) 785-1165   Ext 110
EMAIL:  sales@americanprideindustrial.com

Joshua Giese, Consumer Division Manager
TEL:  (920) 785-1165  Ext 130
EMAIL:  josh.giese@americanprideindustrial.com

Jayson Giese, Consumer Division
TEL:  (920) 785-1165  Ext 140
EMAIL:  jayson.giese@americanprideindustrial.com